Gourmet Marshmallows Reimagined

When most people think of marshmallows, they envision the stiff, chalky kind found in grocery stores. But one Texas-based company is changing that perception and transforming the humble marshmallow into a stylish, customizable treat that belongs on the fanciest dessert tables, luxury gift boxes, and high-end brand promotions.

Meet The Fancy Marshmallow Co., where marshmallows are not just sweet—they're stunning.

The Marshmallow, Reinvented

Founded after spotting a clear gap in the gourmet sweets market, The Fancy Marshmallow Co. believes marshmallows are the perfect blank canvas. “They can hold flavor, color, texture, and even design, but for some reason, they’ve always been seen as a simple snack,” the founder explains. This inspired the mission to transform the marshmallow from campfire filler into a statement piece.

And they’ve accomplished that.

Every batch uses premium ingredients, like real strawberries and local honey for custom orders, with no high-fructose corn syrup. Their method includes whipping the gelatin for an ultra-soft texture that feels completely different from the rubbery versions you find in stores. And perhaps most notably, they can customize anything, from color and shape to a printed message on the marshmallow itself.

Bestsellers & Happy Accidents

Among the top-selling flavors are:

• Toasted S’more: A vanilla marshmallow slightly toasted and rolled in house-made candied graham cracker crumble and topped with a mini Hershey's Chocolate, a recipe born from a happy accident when soggy graham crackers just didn’t work. 
• Strawberry Champagne: Made with real strawberries for a fresh, fruity bite.

There’s also a more adventurous seasonal lineup, which includes maple marshmallows topped with candied bacon, and the wildly popular holiday collections, featuring marshmallow snowflakes, European-style hot chocolate mixes, and beautifully packaged gifts. 

But perhaps the most common reaction is, “Wait... this is a marshmallow?”

Customers often mistake the treats for petit fours, meringues, or something entirely different and are amazed when they realize what they’re truly enjoying.

A Sweet Spot for Wholesale, Gifting & Events

The Fancy Marshmallow Co. is becoming a favorite among event planners, wholesale buyers, and brand managers. The marshmallows offer interactive dessert options, elevated items for swag bags, and eye-catching confections that add instant style to any table.

And because everything is made in-house, customization knows no bounds—a huge advantage for clients wanting to make an impression. Whether it’s a branded marshmallow for a corporate event or a personalized favor for a wedding, the team can make it happen.

What’s Next? 

With plans to expand their production team, reach new cities, and make marshmallows as popular as cupcakes once were, The Fancy Marshmallow Co. aims to make fancy the new norm.

And yes, if Austinites like Joe Rogan or Matthew McConaughey decides to try a toasted s’more marshmallow, the team is ready!

Ready to elevate your sweets game?
Explore custom creations, shop seasonal bestsellers, or connect with us for wholesale and event inquiries today.